Technical Visit to Resifluxo: University of Minho

On February 11, Resifluxo welcomed a technical visit as part of its collaboration with the Marketing Degree at the University of Minho. This initiative is integrated into the Marketing Project course (3rd year of the Bachelor’s in Marketing), where students work throughout the semester on real challenges proposed by companies.

In Resifluxo’s case, the challenge focuses on the recycled plastic profile WUUD, with particular emphasis on its commercial value and market expansion. Working in groups, students will develop a case study to propose strategic solutions, optimize processes, and identify new business opportunities.
This experience bridges academic learning and business reality, enabling students to apply marketing knowledge to concrete challenges while contributing to Resifluxo’s growth and innovation.